Melanie TotenberG

CopyWriting, Brand Voice & Tone, UX, SEO.

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MY Skill set

I create copy that brings brands to life across a variety of content channels. My superpower is my developing compelling copy for different audiences across a broad spectrum of topics without batting an eye.

I’m a stickler for brand voice and tone and proper grammar. And, yes, I ride or die for the Oxford comma.

  • Websites and landing pages through the lens of SEO and UX.

  • Marketing and nurture emails that guide prospects through the funnel.

  • Monthly company newsletter sent to audiences customers and prospects.

  • Copy that guides users through from account creation and exploration of new functions.

  • Copy for paid landers, search ads, and social posts.

  • Long-form storytelling across an array of topics.

  • Built and trained a GPT on brand voice & tone to develop content across a wide array of formats.

  • Interviewed customers on their experiences and used the most compelling insights to tell a story.